Analysis of the Red Onion Trade System in Air Dingin Village, Lembah Gumanti District, Solok Regency, West Sumatra
Abstract
Shallots (Allium cepa L. Aggregatum) are a vital horticultural commodity in Indonesia's economy, serving as both a culinary staple and a major income source for farmers. However, long and inefficient marketing chains often cause significant price disparities, lowering the returns received by local producers. This study aimed to identify the marketing channels, analyze the marketing margins, and determine the farmer's share within the shallot supply chain in Nagari Air Dingin, Solok Regency. Utilizing a quantitative descriptive survey method, data were gathered from 30 respondents through direct observations and interviews. The results revealed three distinct marketing channels operating in the region. The largest marketing margin was found in Channel III at IDR 5,000/kg, followed by Channel II at IDR 3,500/kg, while Channel I (direct farmer-to-consumer sales) exhibited no margin. Concurrently, the farmer's share was computed at 100% for Channel I, 89.71% for Channel II, and 85.29% for Channel III. These findings indicate that shorter marketing channels optimize the price received by farmers, suggesting a need for policy support to shorten supply chains and improve local agricultural efficiency
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