STRATEGI PENGEMBANGAN PELABUHAN PERIKANAN SAMUDERA (PPS) BUNGUS UNTUK MENINGKATKAN PRODUKSI IKAN TUNA
Keywords:
Distribusi, Diversifikasi, Ikan Tuna, ProduksiAbstract
One of the vital assets in the fisheries sector, especially for tuna production, is the Bungus Ocean Fishing Port (PPS). However, to increase tuna production, proper growth planning is required. Comprehensive and sustainable growth planning can be prepared by considering internal and external factors. This research was conducted at the Bungus Ocean Fishing Port (PPS), located in Bungus Bay, Labuhan Tarok Village, Bungus Teluk Kabung District, Padang, West Sumatra, using a descriptive quantitative survey approach. By applying the Slovin formula, a sample size of 50 respondents was determined. SWOT analysis is a data analysis technique used to compare variables to increase tuna production. Based on the findings, the internal condition of PPS Bungus received a strength score of 4.30. The total score of the IFAS table shows that PPS Bungus has more strengths than weaknesses in increasing tuna production. In the EFAS calculation, external factors obtained a score of 4.03 for opportunities and a score of 3.5 for threats. The total score of the EFAS table shows that PPS Bungus has more opportunities than threats in increasing tuna production.
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